Send targeted traffic to your listings.
If you are selling valuable stuff with a high profit margin, a small PPC campaign might be the way to go, but obviously you need to set up the campaign so that you don't spend more on clicks than you make per sale.
A PPC campaign would also be better where you are selling the same product line over and over again rather than a one-off item you want to clear out of your attic. That way, you can get the benefit of higher sales for lower PPC cost as you tweak and test your PPC campaign.
If you are selling off some items related to your business or hobby website, then write about your listing on your website and link across to it. That way, you will be sending targeted traffic to your listing.
You can also do this on your blog and why not set up a Squidoo lens as well. The more directed traffic you have heading towards your listing the sooner you will sell it.
There is one drawback to pointing multiple links to a single listing, however... When you sell the item the URL link will no longer be of much use and you will have to replace it with a link to another of your listings.
SOLUTION: USE A TRACKING SERVICE AND REPLACE ALL YOUR LINKS IN A SINGLE ACTION!
A professional link tracker such as the Viral URL link tracking service will save you time when you need to replace the item listing URL.
Instead of going back to all your sites and replacing the links one-by-one, you can simply replace the link ONCE on your link tracker.
David Hurley
TripleClicks Online Store
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